In addition to hosting its own stand, N630, Interface will be linking-up with key players in the construction and sustainability field which share its environmental ethos. As such, Interface will be presenting the next generation in environmental product and services on the Capita Symonds stand, (S240), as part of its “Cool Workspace” initiative which depicts the sustainable office of the future.

The Building Research Establishment (BRE), stand (S1330), also approached Interface to provide them with a BRE A rated product that they would be able to use in their bookshop once the exhibition was finished - a demonstration of “practice what you preach”, which is a key initiative on its stand and is also fitting with the ethos of Interface.

What’s more, the location of the Interface stand in the UK Green Building Council (UKGBC) Village reinforces its partnership with the organisation, and also the global union of green building councils, WorldGBC, which the UKGBC is part of. Members of the Interface team will be amongst many of the speakers participating in the debates in the Big Tent on the Village Green.

The UKGBC has also chosen to reuse Interface’s Transformation and Straightforward ranges on its stand for a further year due to the products’ impeccable sustainability credentials.

Transformation is inspired by biomimicry, a concept that has long been embedded in the Interface brand - as with all patterns in nature, Transformation’s random design and non-directional installation method allows for increased flexibility and less waste. Straightforward was one of the first carpet tiles in Europe to achieve an Environmental Product Declaration (EPD), which is a single source of scientifically robust and transparent information about the full environmental impact of a product. An EPD is verified by a qualified third party and conducted to a transparent methodology, so similar products can be compared objectively. Following the European firsts, Interface has made a global commitment to have all of its products externally verified through EPDs by the end of 2012.

On the Company’s own innovative stand, nine 3m high units with 3D displays and creative graphics will clarify the qualities customers need to look for in a sustainable flooring manufacturer. Each of the displays will visually represent a specific question that customers should be asking when sourcing a supplier in order to ensure they get an accurate idea of a product’s environmental credentials.

Commenting on the Lets Be Clear Campaign, Ramon Arratia, Sustainability Director for EMEAI at Interface, said: “There are an increasing number of green claims pervading the market place, and while some are clear and accurate, others are vague and don’t correctly represent the environmental benefits of a product. We wanted our presence at the event to raise the importance of full transparency in environmental claims, and as such, we have partnered with like-minded organisations to help us demonstrate a commitment to environmental credentials.”

“Ecobuild is the perfect platform to highlight important developments in our products and processes, for example, our new ReEntry 2.0 recycling in the Netherlands,” he continues. “Our aim for Ecobuild 2011 is a thought provoking presence that highlights our core values of design, innovation and sustainability and we welcome the debate with this key audience.”